The Vegg
This assignment was my first venture into packaging design. The intention was to take an unsuccessful product package and revamp the design while keeping sustainability in mind. The Vegg’s original is a cylinder form with a continuous wrapped label that lacks hierarchy and overwhelms the consumer. I sought to create a design that is eye catching on a store shelf and have more of a perceived value than the previous packaging. Giving the product a unique shape based on its namesake allowed me to take a playful approach.
